What is Data Integration?

In 2020, it is definitive to argue that one of a company’s most significant assets is its Data.

Data integration involves collecting data from different sources, combining this data into a unified set that can easily be used for a predetermined business function, and enabling you to query and manipulate all of your data from a single interface and derive analytics and statistics. While the sources and types of data continue to grow, it becomes increasingly important to be able to perform quality analysis on that data.

Benefits of Data integration

Data integration is becoming more and more common, as numerous apps and companies race to meet consumer demand to have all of their data collected in one place and in a useful format.

From small businesses that want to spend less employee time creating reports, to large corporations taking a deep dive into an array of user statistics, data integration is indispensable for businesses that want to compete in today’s economy.

Here are the primary benefits of data integration offered to businesses.

Integrate data from multiple sources

Businesses are using tons of applications, systems, and data warehouses within your organization. Nevertheless, these data sources are disparate and siloed. A data silo, is a repository of data that is isolated. Generally, in businesses, this means that the information is under the control of a business unit or department and is not available across the organization. When systems containing valuable data are integrated across an organization, then the data gathered by one app or department can benefit the company as a whole, not just a team or individual.

Inter-system cooperation ensures that your company is free from information silos that benefit the few, and allow data gathered across the organization to be viewed and used by anyone who needs access to it.

For example, integrating data from multiple online stores can give you a more complete understanding of customer behavior and payment processing preferences.

Data integrity and data quality

Data integrity is an important element of data integrations. Data integrity is the assurance of the consistency and quality of the data through its entire lifecycle.
Nevertheless, most of the data is still of poor quality. Eliminating errors in data sets used for business intelligence and decision making is one of the primary advantages of data integration.

When data is gathered manually, then every tool, database and user account must be properly accounted for and set up prior to collecting this data, meaning that any data source overlooked or added last minute results in an incomplete data set as the end result. This also means that reporting protocols must be re-worked whenever a new data source is added.

When data systems are integrated properly, however, errors from overlooked sources do not occur and reports can be run and accessed in real time.

Save time and boost efficiency

When a company takes measures to integrate its data properly, it cuts down significantly on the time it takes to prepare and analyze that data. The automation of unified views cuts out the need for manually gathering data, and employees no longer need to build connections from scratch whenever they need to run a report or build an application.

Additionally, using the right tools, rather than hand-coding the integration, returns even more time (and resources overall) to the dev team.
When systems are properly integrated, collecting data and converting it into its final, usable format becomes a quick, easy task instead of a treasure hunt across your company’s data assets.

All the time saved on these tasks can be put to other, better uses, with more hours earmarked for analysis and execution to make an organization more productive and competitive.

Increase competitiveness

This is the most straightforward from all the other benefits of data integration.

Having a data integration strategy in place can help you to plan what actions you need to take to improve the accessibility of data both externally and internally, you will be able to influence many vital parts of your business. Yes, the overall goal is to generate more profit. An essential part of that is delighting your customers, so offering better services than your competition cannot be overlooked.

Tools for Data Integration

There are numerous tools available in the market that would help us query out the Data effectively since our Data is not going to integrate itself. To name a few, we have some Open Source Data Integration Tools, Cloud-based Data Integration Tools and the On-premises data integration tools.

Again, the question is that how to and which one to choose among those various tools available in the market.  The features you should look for in a data integration tool are:

A lot of connectors. There are many systems and applications in the world; the more pre-built connectors your Data Integration tool has, the more time your team will save.

Portability. It is important, as companies increasingly move to hybrid cloud models, to be able to build your data integrations once and run them anywhere

Ease of use. Data integration tools should be easy to learn and easy to use with a GUI interface to make visualizing your data pipelines simpler.

A transparent price model. Your data integration tool provider should not ding you for increasing the number of connectors or data volumes.

Cloud compatibility. Your data integration tool should work natively in a single cloud, multi-cloud, or hybrid cloud environment.

Business intelligence, analytics, and competitive edges are all at stake when it comes to data integration. That is why it is critical for your company to have full access to every data set from every source.

Simple data integration with Etlworks

Etlworks is an all-in-one, any-to-any data integration platform for all your ETL projects, regardless of the complexity, data location, format and volume. There is no code to write — with just a few clicks, Etlworks will extract your data from wherever it lives and get it ready to be analyzed, understood, and acted upon.

Etlworks offers a free 14-day trial. Give it a try today!

Version Control and Why You Need It

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Data integration is becoming a hot topic.

Business intelligence applications can make use of a comprehensive set of information provided through data integration to derive important business insights from a company’s historic and current data. By providing executives and managers with an in-depth understanding of the company’s current operations, as well as the opportunities and risks it faces in the marketplace, data integration can have a direct bottom-line impact.

In the past, the job of integrating systems was a complex, often costly, frequently cumbersome process, involving on-premise integration tools. These days a new breed of applications, SaaS (Software-as-a-service), is taking over as the integration platform of choice for new integration projects. There is a lot to consider when the developers and IT management approach a data integration project.

The features like ease of use, scalability and flexibility, real-time integration, security, and compliance are essential. This blog will talk about the importance of one feature that often gets overlooked – version control.

Why the version control is important?

Because the data integration tool is a software that is used in performing a data integration process on the data source moving the data to the destination. And, as you are planning to work on a big software project that consists of technical concepts, requires a collaboration of different team members and needs frequent changes, you need to use a version control system (VCS).

Version control is essential to track, organize and control changes over source code and avoid confusion, especially for large, fast-changing projects, like data integration.

Etlworks is a modern, cloud-first, any-to-any data integration platform that supports version control for connections, formats, listeners, flows & macros.

Etlworks Integrator automatically tracks changes for all artifacts: connections, formats, listeners, flows, macros, and schedules. There is nothing to configure except the retention policy.

Version control is supported for the following artifacts: flows, connections, formats, listeners, schedules, macros.

Using Etlwork’s built-in version control you can:

  • View the history of changes – who-changed-what-and-when.
  • Compare any two versions.
  • Revert to any previous version.
  • Add comments to the commit when saving the artifacts.

Etlworks version control 

To access the version control UI click the [@] button at the bottom left corner of each screen.

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Then, click the [@] button at the bottom left corner of each screen to view the history of changes.

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You can compare any two versions by selecting versions and click [View Diff between Selected]. mceclip5

The changes are displayed in a two-panel or unified view. From this view, you can navigate back and forward in the history of changes and also revert to any version.mceclip12

To view the specific version and compare it with a previous one click the [eye] button.mceclip6

To revert to any previous version:

Step 1. Click the [Revert] button.mceclip7

Step 2. Confirm that you want to revert to the previous version by clicking the Revert button.

Step 3. Click [Save] or [Save with message] to complete the revert.mceclip9

When saving any change, to any artifact you have an option to add a message (comments) to the commit. To add a message to the commit click the [Save with message] button.mceclip10

The commit message is displayed in the Change History popup.mceclip11

In Conclusion

After reading this blog, hopefully, you have a better understanding of version control. Version control is very helpful for organizing and backing up artifacts you are working with. It is also helpful for multiple people working on one artifact. Version Control is a great way to keep your artifacts organized and backed up in case of the worse.

Begin your data journey, get 14-day free trial!

EDI Data Integration & Why It’s Important

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Today more than 85% of all electronic business transactions take place utilizing Electronic Data Interchange (EDI). This creates major competitive advantages for businesses and their partners. The EDI process has proven to be the most efficient and secure process to exchange business documents globally. EDI is a necessary component to ensure that your organization is achieving operational excellence.

What is EDI?

Electronic Data Interchange is the computer-to-computer exchange of business documents in a standard electronic format between business partners. By moving from a paper-based exchange of business document to one that is electronic, businesses enjoy major benefits such as reduced cost, increased processing speed, reduced errors and improved relationships with business partners.

EDI provides a safe, reliable, secure, and established method of exchanging documents for all industries. The retail industry uses EDI documents such as the Purchase Order and Invoice. The healthcare industry relies almost entirely on the HIPAA healthcare claim and corresponding payment EDI documents.

Why is EDI Necessary?

The adoption of electronic data interchange is critical for companies of all sizes to maintain their competitiveness in the marketplace. Over three decades of global usage has proven that EDI improves operational efficiency across your entire organization.

As an automation technology, EDI delivers core business benefits:

  • Saves time and money: automates a process previously manually executed with paper documents.
  • Improves efficiency and accuracy: data-entry errors are eliminated.
  • Improves traceability and reporting: electronic documents can be integrated with a range of IT systems to support data collection, visibility, and analysis.
  • Improves relationships with your customers: enables efficient transaction execution and prompt, reliable product and service delivery.

EDI is important to both large and small businesses. For large organizations, EDI enables standards to be instituted across trading partners to consistently achieve benefits. For smaller organizations, adherence to EDI offers greater integration with larger firms that have big budgets and strong influence.

Metalanguages like XML, JSON, and API integration complement, rather than replace EDI. Companies must be ready to handle an ever-increasing number of document formats and transmission options.

Why choose Etlworks for EDI Integration?

Etlworks allows your team to easily automate the handling, process, and integration of your electronic data exchange information. You’ll increase your organization’s communication, customer service, and cash flow by automating your processes.

With Etlworks, you can automate data flows that generate EDI messages from internal data or process incoming EDI messages and integrate them with your internal applications and databases, improving process control.

The EDI connector in Etlworks Integrator contains components that convert messages between EDI and XML and vice versa.

Etlworks supports numerous EDI formats — HL7, EDI X12, EDIFACT, FHIR, JSON, Flat File, CSV, Delimited, XML, AVRO and more.

EDI is only the tip of what we have the capability to handle. If you’d like to learn more about how we can streamline your EDI software integration, request a personalized demo from an Etlworks expert.

Etlworks Marketo Integration

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What is Marketo?

Marketo is a cloud-lead management and marketing solution. The product range of Marketo is provided on a subscription basis and covers Lead Management, Sales Insights, Revenue Cycle Analytics and Social Marketing applications. It helps organizations automate and measure marketing engagement, tasks, and workflows, including those for email, mobile, social, and digital ads.

What is Etlworks?

Etlworks is a cloud-native integration platform helps businesses automate manual data management tasks, ensure data that are far more accurate, accelerate business workflows, and provide greater operational visibility to an organization.

After a few minutes setup, Etlworks replicates all your applications, databases, events and files into a high-performance data warehouse like Snowflake or Amazon Redshift, so that you can then use your favorite BI or analytics tools. Create reports, monitor custom dashboards, and more instantly from the cloud.

Connect Marketo to Anything

Etlworks offers connectivity to Marketo’s APIs enabling you to work with key Marketo entities including Lead, Activity, List, Opportunity, OpportunityRole as well as Custom Objects. Etlworks exposes both the SOAP and REST APIs for Marketo ensuring you can handle any integration task.

Use the Etlworks Marketo connector for data integration between Marketo and your CRM system, such as Salesforce, MS Dynamics, SugarCRM, HubSpot, and NetSuite; collaboration or survey tools; webinar platforms; data services; marketing databases; and more.

Etlworks Marketo connector free you to focus on insights, so your company will be faster and more efficient at optimizing your marketing performance and improving your campaigns’ ROI.

Etlworks partnered with CData to provide access to the Marketo API using industry standard JDBC protocol.

Let’s do it!

Connecting to Marketo

Step 1. Obtaining the OAuthClientId and OAuthClientSecret Values. To obtain the OAuthClientIdand OAuthClientSecret, navigate to the LaunchPoint option on the Admin area. Click the View Details link for the desired service. A window containing the authentication credentials is displayed.

Step 2. Obtaining the REST Endpoint URL. The RESTEndpoint can be found on your Marketo Admin area on the Integration -> Web Services option in the REST API section. Note the Identity Endpoint will not be needed.

Step 3. Enable Marketo connector for your Etlworks account. Contact support@etlworks.com to enable connector.

Step 4. Create a Marketo connection to work with data in Marketo.

Stored Procedures

Stored Procedures are available to complement the data available from the REST Data Model. Sometimes it is necessary to update data available from a view using a stored procedure because the data does not provide for direct, table-like, two-way updates. In these situations, the retrieval of the data is done using the appropriate view or table, while the update is done by calling a stored procedure. Stored procedures take a list of parameters and return back a dataset that contains the collection of tuples that constitute the response.

To call stored procure from the SQL flow or from Before/After SQL use EXEC sp_name params=value syntax. Example:

EXEC SelectEntries ObjectName = 'Account'

Extracting data from Marketo

Note: extracting data from Marketo is similar to extracting data from the relational database.

Step 1. Create a Marketo connection which will be used as a source (FROM).

Step 2. Create a destination connection, for example, a connection to the relational database, and if needed a format (format is not needed if the destination is a database or well-known API).

Step 3. Create a flow where the source is a database and the destination is a connection created in step 2, for example, relational database.

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Step 4. Add new source-to-destination transformation.

Step 5. Select Marketo connection created in step 1 as a source connection and select the Marketo object you are extracting data from:mceclip0 (1)

Step 6. Select TO connection, format (if needed) and object (for example database table) to load data into.

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Step 7. Click MAPPING and optionally enter Source Query (you don’t need a query if you are extracting data from the Marketo object unconditionally).

Step 8. Optionally define the per-field mapping.

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Step 9. Add more transformations if needed.

Loading data in Marketo

Note: loading data in Marketo is similar to loading data into relational database.

Step 1. Create a source connection and a format (if needed).

Step 2. Create destination Marketo connection.

Step 3. Create a flow where the destination is a database.

Step 4. Add new source-to-destination transformation.

Step 5. Select FROM and TO connections and objects (also a FROM format if needed).

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Step 6. Optionally define the per-field mapping.

Step 7. Add more transformations if needed.

Browsing data in Marketo

You must have a Marketo connection to browse objects and run SQL queries.

Use Explorer to browse data and metadata in Marketo as well as execute DML and SELECT queries against Marketo connection.

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Ready to get started?

Contact Etlworks today to connect your Marketo instance with Etlworks and unlock the ability to read and replicate many of the objects to your data destination.

Streamline your Salesforce data integration with Etlworks

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What is Salesforce?

Salesforce is the world’s #1 cloud-based customer relationship management (CRM) platform.

Salesforce offers a wide range of applications for managing business processes including sales, customer service, marketing, and e-commerce. For many organizations, Salesforce is a rich source of customer data, such as Accounts, Opportunities, Services, Community, Activities, and Leads.

On its own, Salesforce can dramatically improve how companies run their sales operations, support their customers, and provide products and services to a market. With the integration, businesses make Salesforce more valuable through data.

Through integration, you bring data from disparate sources, databases or applications, such as marketing, support, e-commerce, and sales to the data warehouse.

Effective and efficient integration of Salesforce with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications — is critical to enabling sales teams, increasing revenue, and better serving customers. By integrating Salesforce with other applications, APIs and resources, you make Salesforce even more valuable to your employees and your organization.

Ready to get started?

Etlworks is a cloud-native data integration platform that helps businesses automate manual data management tasks, ensure data that are far more accurate, accelerate business workflows, and provide greater operational visibility to an organization.

Etlworks Salesforce connector allows fast real-time access to Salesforce data. The connector supports all objects and metadata (fields) available through the Salesforce API and works just like any other database connector. This not only makes it easier to read, insert, update and delete data, it also accelerates the time it takes to turn it into valuable, 360-degree customer insights. 

You can load Salesforce Contacts, Leads, Opportunities, Attachments, Accounts, custom objects, etc. directly to/from major cloud and on-premise data sources or synchronize data in both directions. Powerful mapping settings allow you to load and synchronize Salesforce data with sources having different data structures. You can schedule your integration operation to execute it automatically.

Let’s do it!

Extracting data from Salesforce

Note: extracting data from Salesforce is similar to extracting data from the relational database.

Step 1. Create Salesforce connection which will be used as a source (FROM).

Step 2. Create a destination connection, for example, a connection to the relational database, and if needed a format (format is not needed if the destination is a database or well-known API).

Step 3. Create a flow where the source is a database and the destination is a connection created in step 2, for example, relational database.

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Step 4. Add new source-to-destination transformation.

Step 5. Select Salesforce connection created in step 1 as a source connection and select the Salesforce object you are extracting data from:

salesforce-from.png

Step 6. Select TO connection, format (if needed) and object (for example database table) to load data into.

salesforce-to

Step 7. Click MAPPING and optionally enter Source Query (you don’t need a query if you are extracting data from the Salesforce object unconditionally):

salesforce-query

Step 8. Optionally define the per-field mapping.

salesforce-mapping

Step 9. Add more transformations if needed.

Loading data in Salesforce

Note: loading data in Salesforce is similar to loading data into a relational database.

Step 1. Create a source connection and a format (if needed).

Step 2. Create destination Salesforce connection.

Step 3. Create a flow where the destination is a database.

Step 4. Add new source-to-destination transformation.

Step 5. Select FROM and TO connections and objects (also a FROM format if needed).

to-snowflake

Step 6. Optionally define the per-field mapping.

Step 7. Add more transformations if needed.

Browsing data in Salesforce

You must have a Salesforce connection to browse objects and run SQL queries.

Use Explorer to browse data and metadata in Salesforce as well as execute DML and SELECT queries against Salesforce connection.

browse-salesforce

Change Replication and Data Synchronization

Loading data from Salesforce to your data warehouse is just a part of the problem. Real-time analytics require data in the data warehouse to be constantly up-to-date with Salesforce. In Etlworks, you can always have the most current data from Salesforce in your data warehouse by using High Watermark (HWM) change replication techniques.

After the first replication of all the Salesforce data, subsequent replications update the data warehouse data incrementally with refreshes from Salesforce, in near real-time. Data warehouse data will always be up-to-date in a matter of minutes automatically without any user intervention.

Sign up free or get a demo today to learn more: https://etlworks.com